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AI-augmented decision making systems and processes
Start a conversationI work with organisations to reimagine business strategy. AI fundamentally changes what’s possible in strategy work — better thinking, faster cycles, smarter use of leadership time. But most organisations are still trying to run strategy using processes designed for a slower world.
WAAVES helps leadership teams build strategic operating systems that combine human judgment with AI augmentation — so they can sense, decide, and adapt faster than their markets move.
Over the past two decades, I have worked with leading global organisations such as Microsoft, Novo Nordisk, Eli Lilly, Maersk, and Rockwool across Europe and the Nordic region on business strategy and innovation. During this period, I’ve observed a clear pattern: it’s not always the companies with the most polished strategic presentations that come out on top. The real winners are those that detect shifts early, make faster decisions, and continuously adapt.
AI now makes this capability dramatically more achievable — but only if strategy itself is fundamentally redesigned.
That’s where WAAVES comes in.
Most strategies are still built as static documents in an annual cycle. By the time they’re approved, conditions have already shifted.
The opportunity now is to move to strategic motion: a system where strategy becomes a continuous loop of sensing, choice, and learning. This doesn’t require abandoning existing planning rhythms overnight. It can start within current structures and evolve over time — with real gains at each step.
Shift from static planning to a dynamic, living strategy. Together, we can rethink how strategy is developed and evolved, making it easier to update, test, and refine as conditions change — supported by AI, yet firmly grounded in human judgement.
This often involves building a shared strategic knowledge base: a single source of truth for assumptions, decisions, and insights.
AI is expanding what’s possible in how leaders think and make decisions. The aim isn’t automation — it’s faster, sharper judgement. I work directly with leadership teams to help you harness AI in ways that:
Where does AI offer genuine competitive advantage? Together, we explore how AI can:
This is especially valuable in complex, regulated B2B environments, where both rigour and adaptability are essential.
Better strategy requires different habits. I work hands-on with leadership teams to build practical capability in:
WAAVES is intentionally designed as a senior, hands-on advisory model. I work directly with leadership teams — sometimes on short, focused assignments, sometimes over longer periods where deeper change is needed. I typically work with:
Many organisations begin with a focused two-week strategy reset. This is a structured review of how strategy is currently done and where the most immediate gains can be unlocked — using AI and redesigned ways of working to improve decision quality and speed.
The emphasis is always practical: if it cannot be applied in real decisions and real work, it does not belong. The result is a strategic system not another document or workshop.
Organisations I work with will experience:
If you are thinking about how strategy and leadership need to evolve as AI reshapes the landscape, we should talk.
The companies that succeed will be those that combine human judgment, machine intelligence, and adaptive ways of working into a new kind of strategic capability.
That is the work WAAVES exists to support.
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